It's part of the Dormy Inn / Kyoritsu Hotel group, but being the premium range, it really does deliver exceptional service and value. Overall, very satisfied with the hotel, and cannot believe the service/meals on offer for the price of a night's stay in a hotel - would like to seek their premium hotels going forward every time after staying here once.
Rooms are like business hotels, practical, efficient, and well equipped - slightly on the smaller side, however, considering that it's an inner-city hotel, you do not come here to spend any time in the room.
The corridors are 'Ryukyu' tatami mats - not the standard affair but really expensive version, and hence the staff at the hotel do strongly request that guests take their shoes off and if luggages are on wheels, not to roll them around with dirt.
Highlights were the indoor/outdoor hot spring baths (included free access/multiple times) & buffet breakfast (better quality and choice than an average restaurant), plus after dinner snack in the form of ramen noodles (included as well).
If you're visiting Toyama as a tourist, you couldn't do better than staying here. It's unbeatable!