If you seek peace and traquility away from the touristmasses in Funchal, then I suggest you to stay in Porto Moniz. Whether you come by rented car or transferservice, the drive is more or less 70 minutes from FNC airport.
I found a deal of 7 nights paying for 6 incl. halfboard. Had a good size doublebedroom on the 3rd floor with lovely view of the sea. Cable tv, balcony, aircon (had an extra heater as some nights were cold), safe, fridge, wifi (wobbly at times), comfy bed.
Bathroom, waterpressure varies a bit, but plenty of hot water. Clean towels every day. Soapdispenser. Room was cleaned daily. Cleaners very friendly, might I suggest not to slam the doors while servicing the rooms :-)
Breakfast served from 7am, might not be the biggest selection, but you dont go hungry. hot and cold items and coffe was good. as cold items are not chilled, I suggest to wrap it, as flies tend to like the fruit and cheese too, which can be a bit unappetizing.
I did not not expect much from the halfboard deal, but I was not disapointed. You choose your 3 course meal from the menu, and I have absolutely no complaints whatsoever, everything was fresh and tasty. Most restaurant/bar staff was really friendly.
To sum it up, I had a lovely week at the Moniz Sol, I found staff to be friendly and helpful, food good and room comfortable and premises kept clean. I would have no hesitation to book again when in Porto Moniz, which is a lovely place.
Did not use pool etc. so can not comment.