I came in the early fall with my brother to Chiwoonjung. The place was as beautiful in the photos and for the most part, I enjoyed staying there -- it is a genuine hanok; well maintained with an excellent bathroom, kind service, full amenities for bath and grooming, comfy futons. Here are just a few tips based on our experience to help you manage your expectations:
1. Bukchon is on a steep hilly area - you have to figure out how to get there, and a cab is recommended, because walking around lost with a suitcase will be very unpleasant, especially with the crowds. See if you can get the hotel to give very detailed directions in Korean to the driver, because the address is not enough. I think the addresses in Seoul had a revamp a few years ago and our old cab driver could not find the place even after I gave my phone to him to speak to the receptionist. Twice. Leaving is also as difficult -- I thought the owner called us a cab but it never came (or maybe he didn't call). We ended up rolling our stuff all the way down, and upon finding it hard to get a cab at noon on the main street, had to roll them further down to our next hotel in Gwanghwamun. This was very stressful. I hope the transportation situation for Bukchon hotels improves -- it's the same story anywhere you book in this area (so far, in my case).
2. This is not a hotel. It's family run, and they live in one of the hanok within the complex. You can see their shoes outside the door. This means that, if you are not an entitled brat, you might find it very embarrassing to call and order stuff from room service because it's basically the owner's wife. Also, this makes it feel like you're a guest in someone's house, which is not bad per se -- just a little surprising if you were expecting hotel service.
3. Breakfast was beautiful but there were ants in my yogurt. They apologized for it, and that's what counts. I saw in another review on Agoda that they were not happy with breakfast because it was prepared off site and therefore came cold. This is also true. But the quality of the dishes is excellent, and they customized on account of my allergies, which is a very big deal for me.
On the whole I would recommend this place and would probably book again if I travel with someone who'd like to try living in a hanok. I'd just brief that person about the stuff I just told you, and stay one night.