Jakarta, December 16, 2025 — Indonesia's first online travel agent (OTA), tiket.com, together with Lokadata, officially launched the tiket.com Tourism Trends 2025 & Outlook 2026: Redefining The New Shape of Travel. This annual program, supported by the Indonesian Ministry of Tourism, examines travel trends and shifting consumer behavior among Indonesian travelers.
Indonesian tourism is entering a recalibration phase
This forum is an important space for reading market direction, responding to domestic tourist behavior, and aligning government and industry strategies going forward. Indonesian tourism must continue to adapt by delivering products that are relevant, high-quality, and sustainable. With strong synergy between the government and industry players, we are optimistic that national tourism will not only be able to face challenges, but also grow stronger and more competitive in 2026," said Ni Luh Enik Ermawati, Deputy Minister of Tourism of the Republic of Indonesia.
The report reveals that Indonesian tourism is entering a recalibration phase, in which domestic travel patterns are becoming more stable and clearly defined. Travel is no longer simply about frequency — it is about meaning: family togetherness, quality of experience, and flexibility
Travel as an Emotional Connection
Based on a consumer survey by tiket.com, processed by Lokadata, 76% of Indonesians travel for leisure and recreation purposes. Family holidays remain the central orientation of tourism, while travel with friends, partners, or solo trips occupy a middle position. The data suggests that Indonesians are more comfortable traveling within their closest circles, which are seen as more comfortable, safe, flexible, and aligned with personal preferences. This pattern indicates that travel is not merely a recreational activity, but a space for strengthening emotional bonds with those closest to them.
Across-the-Board Growth in 2025
This recalibration is also reflected in booking patterns. According to tiket.com data, all tourism categories recorded positive growth throughout 2025 compared to the previous year:
- Transportation bookings grew by 23%
- Accommodation bookings rose by 20%
- Tourist attraction bookings surged by 38%
A notable shift was observed in transportation preferences, with train bookings up 47% and bus bookings up 46%, driven by more affordable prices, ease of access, route flexibility, and inter-regional connectivity — making them especially relevant for seasonal and short-to-medium distance travel.
In terms of accommodation, preferences have shifted toward non-hotel options such as villas, with villa bookings rising 44%. This is driven by growing interest in group travel with family or friends, as travelers increasingly seek accommodations that offer more space and privacy.
For tourist attractions, playground ticket bookings surged 71% — for urban families, playgrounds have become a popular choice for celebrating holiday moments without the need for long-distance travel, while still offering a quality experience.
tiket.com's Commitment to the Traveler
One of the report's key findings is the strengthening of the short trip trend. Nearly 70% of trips last between 1 and 3 days, in line with the common habit of making use of long weekends and national holidays. This pattern positions short trips as a new, practical, and easily planned routine — one projected to become even more stable in 2026, with family travel and domestic trips as the primary drivers of tourism movement.
"The findings of this research show that Indonesian consumers are increasingly prioritizing short, momentum-based domestic travel. The rapid growth in accommodation and attractions opens up opportunities to deliver more modular, family-friendly travel products integrated with digital inspiration. As a customer-centric OTA, tiket.com aims to be a trusted partner for Indonesians in crafting holiday experiences that are relevant, affordable, and seamless," said Tifanny Tjiptoning, Chief Strategy Officer of tiket.com.
In line with the research findings, the Ministry of Tourism views these behavioral shifts as a positive signal for strengthening domestic tourism. "Distance is an important factor for domestic tourists when determining a destination, as it directly affects costs and choice of transportation. Beyond transport, accommodation and food remain the largest spending components. Data shows that 42.8% of domestic tourists cite culinary tourism as their primary travel motivation, followed by shopping, urban and rural tourism, maritime, and adventure tourism," said Firnandi Gufron, Assistant Deputy for Marketing Strategy and Communication, Ministry of Tourism. From a destination standpoint, domestic tourism continues to be dominated by favorites such as Bali, Yogyakarta, and Bandung, while top international destinations include Japan and South Korea. Beyond these mainstream choices, emerging destinations such as Wakatobi, Manado, Pangandaran, and Sorong are gaining traction, reflecting a growing appetite among travelers to explore alternative locations. Booking behavior also reflects a momentum-driven character: transportation tickets tend to be purchased further in advance to secure prices and availability, while accommodations are more often booked closer to the travel date. Traveler behavior is increasingly digital. 89% of respondents seek travel inspiration through social media, particularly TikTok and Instagram. Awareness of sustainable tourism is also growing. 67% of respondents have stayed at an eco-friendly accommodation, and 94% are open to doing so again.
"This report shows that Indonesian tourism is in a recalibration phase characterized by a highly momentum-driven market. Consumers still want to travel, but are more selective in managing spending and are heavily reliant on long holiday periods and promotions," added Suwandi Ahmad, Chief Data Officer of Lokadata. By launching this research, tiket.com reaffirms its commitment to being present at the most relevant moments for Indonesian travelers. As travel behavior is strongly influenced by the holiday calendar and major events, tiket.com consistently delivers thematic campaigns — including Online Tiket Week (OTW), Tiket Hari Raya (THR), and the BCA tiket.com Travel Fair. Travel related to concerts and sporting events also continues to play a significant role in driving tourist mobility, ensuring that Indonesians have access to the right promotions and travel inspiration at the right time.
About tiket.com
tiket.com is a pioneer online travel agent (OTA) in Indonesia, established in 2011. It is one of the largest and most comprehensive online travel companies in the country, offering flight tickets, train tickets, accommodations, villas & apartments, event tickets, car rentals, and other travel-related services. Our mission is to provide the best online travel booking access through both web and mobile applications.
In 2017, tiket.com became affiliated with Blibli, and in 2021 officially became a consolidated subsidiary of Blibli. Blibli operates a unified omnichannel ecosystem known as Blibli Tiket, which comprises its subsidiaries tiket.com and Ranch Market. This ecosystem synergy enhances customer convenience and delivers added value by providing more comprehensive, beneficial, and integrated services across every channel and platform. In 2022, Blibli was officially listed on the Indonesia Stock Exchange (IDX) under the stock code “BELI.”
tiket.com has been recognized by Sabre as the fastest-growing OTA and was also acknowledged by Jakpat Survey for having the fastest Net Promoter Score (NPS) growth among OTAs.
Where to? Everything you need is on tiket.com!
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